One pour too many. Margin too thin.
Free pouring makes the cost of every drink unpredictable. The excess repeats, glass after glass.
How to fix itStandardise measures and use a jigger.
BAR CONSULTANCY & DRINKS EXPERIENCES / Portugal & SpainYour hotel bar is leaving
Your hotel bar is leaving
money on the counter.
We spend 1 to 2 days in your bar as anonymous guests. Within 7 days you receive a report with at least 10 errors and improvements, in order of priority.
€990 + travelPrices shown exclude VAT.
Guarantee: at least 10 errors and improvements, or your €990 back.
Over 10 years of practical experience in bars and hospitality.
THE PROFIT YOU DO NOT SEE10 places where your bar
10 places where your bar
may be losing money.
These are examples of what the Mystery Guest Bar Audit looks for. How many happen in your bar?
01 / 10 02 / 10 High sales. Little left over.
Without drink specifications, you may sell cocktails without knowing what each one really costs.
How to fix itCalculate the full cost of every recipe.
03 / 10 Your neighbour’s prices do not pay your bills.
Copying prices ignores your costs, your service and the margin you need.
How to fix itSet prices based on cost and the value you deliver.
04 / 10 Waste ends up on the bill too.
Over-cut fruit, forgotten juices and excess prep add up to losses.
How to fix itPrep to forecast demand and record waste.
05 / 10 Without stock counts, losses hide.
Without matching stock to sales, over-pours, comps and breakages go unnoticed.
How to fix itCount stock and compare actual usage with expected usage.
06 / 10 Idle bottles. Trapped cash.
Buying products that barely sell ties up cash and takes up space.
How to fix itSet purchasing and quantities by each product’s rotation.
07 / 10 Does your menu know how to sell?
Hiding high-margin, high-demand drinks wastes the potential of every order.
How to fix itHighlight profitable choices with clear descriptions.
08 / 10 The team serves. But can it recommend?
Simply taking orders leaves choices unexplored that guests would value.
How to fix itTrain relevant suggestions, with clear prices and no pressure.
09 / 10 Every minute of waiting can cost a sale.
Poor prep and a disorganised station slow service at peak times.
How to fix itSet up the station before opening and simplify movements.
10 / 10 The wrong shift costs money.
Too many staff in quiet hours and too few at peaks raise costs and lose sales.
How to fix itMatch shifts to demand and to the tasks of each period.
STEP 1 · THE DIAGNOSISMystery Guest
Mystery Guest
Bar Audit.
We see your bar the way your guests do. We find where it loses sales, creates waste or falls short on service, and tell you what to fix first.
€990
+ travel
Prices shown exclude VAT.
- 1 hotel bar
- 1 to 2 days on site, as an anonymous guest
- Report delivered within 7 days after the visit
We take on a maximum of 4 audits per month.
What you receive
- At least 10 concrete errors and improvements: service, recommendations, menu, pricing, presentation, waste and organisation.
- Every point explained: what we saw, why it costs money and what to do.
- Clear priorities: what to fix first, in order of impact.
What we observe
- First impressions, service and team knowledge
- Waiting times, speed, recommendations and upselling
- Cocktails: presentation, quality and consistency
- Menu, pricing and perceived value
- Cleanliness, organisation and apparent staffing levels
- Missed orders and observable waste
10-improvement guarantee
If the report does not identify at least 10 concrete errors and improvements, we refund the €990.
If you go ahead with the Full Audit within 30 days, the €990 is deducted from the quote.
If the hotel shares pricing, cost and sales data, the report includes impact estimates, with assumptions identified.
Fixed price for the stated scope. Travel is quoted and agreed before confirmation. The 7-day deadline starts at the end of the visit. Prices shown exclude VAT.
STEP 2 · THE TRANSFORMATIONFull
Full
Audit.
From diagnosis to change on the ground. Objectives agreed with you and everything itemised in a tailored quote.
Improve an existing bar
An underperforming menu, unclear costs or inconsistent service.
Prepare an opening or high season
From lobby to rooftop or pool bar: a concept ready to work on the ground.
Support your management
Regular support for management and the team, with clear indicators and responsibilities.
What it can include
- Sales, cost and margin analysis
- New menu, drink specifications and cost per drink
- Multilingual QR digital menu
- Animations and advertising for screens and TV
- Staff training: service, product, recommendations and upselling
- Cheers team working on site
- Purchasing, suppliers and waste control
- Follow-up with indicators
How it works
- 01
Meeting
Free and with no obligation. We get to know the bar and what you want to achieve.
- 02
Objectives
We agree targets and the indicators to track with management.
- 03
Itemised quote
Every action, deadline, owner and fee, line by line.
- 04
Implementation
We deliver on site with your team and review the indicators.
Request a Full Audit meeting
No fixed price: every bar is different. The quote confirms timing, fees, resources and each party’s responsibilities.
Independent hotels & hotel groups
One hotel is a project.
A group can be a partnership.
A shared foundation of quality, with room for each property’s identity. We agree the scope per hotel and practical reporting for group management.
- Multi-property audits
- Standards and training programmes
- Cocktail programmes
- Procurement and suppliers
- KPIs and performance monitoring
- Recurring Mystery Guest visits
- New openings
IDENTITY & DRINKSA cocktail worth
A cocktail worth
remembering.
Well-executed classics and signature recipes shaped around your hotel, guests and service pace. Creativity supported by drink specifications, measures and costs.
A concept for each setting
Pool Bar
Peak demand, warm weather and holiday rhythms. Refreshing drinks, preparation and efficient service.
Rooftop
The view draws people in. The menu, recommendations and consistency help them stay.
Lobby Bar
Arrivals, breaks and meetings. Turn passing traffic into reasons to order and return.
Restaurant Bar
Aperitifs, pairings and after-dinner drinks. Coordinate recommendations with the dining experience.
POINT-OF-SALE COMMUNICATIONAn offer in view.
Request a Full Audit meeting
An offer in view.
An easier choice.
Digital and QR menus, multilingual drinks lists and screen content: we help guests discover what your bar offers.
01 / Digital menus & QR
We create digital menus accessible through a QR code, without an app. Clear design, appealing drinks and recommendations make choosing easier.
02 / The languages you need
We create and adapt menus in the languages your hotel needs. Clear descriptions and a presentation consistent with your brand help remove language barriers.
03 / Screen & TV animations
Professional animations promote bars, cocktails, seasonal offers and, where appropriate, other hotel services such as restaurants, spas and experiences.
04 / EXPERIENCE FROM THE FLOORKnowledge built
Knowledge built
behind the bar.
Rui Monteiro brings over 10 years of practical experience in bars and hospitality. At Cheers Experiences, he connects a business perspective with the team’s daily work.
Rui MonteiroFounder · Project lead
Discuss your project Cheers O Bar · Viseu
Experience in bar management and operations.
Grande Real Santa Eulália · Albufeira
Professional experience in a hotel environment.
Cheers Pool Bar & events
Pool bar operations and bar service for different occasions.
Beatriz Almeida
Responsible for operational and event coordination, reporting directly to Rui Monteiro.
References to the founder’s professional background. These are not consultancy clients or commercial partners.
PRACTICAL QUESTIONSBefore you
Before you
move forward.
What is the difference between the Mystery Guest Bar Audit and the Full Audit?
The Mystery Guest Bar Audit is a fixed-price diagnosis: 1 to 2 days in the bar as a guest and a report with at least 10 errors and improvements, for €990 + travel. The Full Audit is a tailored project with agreed objectives, an itemised quote and implementation on the ground: menus, QR menu, screens, training, a team on site and more.
What does the €990 Mystery Guest Bar Audit include?
An assessment of 1 bar over 1 to 2 days on site as an anonymous guest, and a report within 7 days after the visit with at least 10 errors and improvements in order of priority. Travel is extra and agreed in advance. Prices exclude VAT. Implementation is part of the Full Audit.
How does the guarantee work?
If the report does not identify at least 10 concrete errors and improvements, we refund the €990. Agreed travel costs are non-refundable.
Do I need the Mystery Guest before the Full Audit?
It is not mandatory, but it is the recommended route: the diagnosis shows where the priorities are. If you go ahead within 30 days, the €990 is deducted from the quote.
What results should we expect?
We define indicators around your operation: contribution margin, average spend, waste, consistency or service times. Outcomes depend on demand, resources and execution; we do not guarantee profits or revenue increases.
Do you work in Portugal and Spain?
These are our priority markets. Location, travel and availability are confirmed for each project. You can get in touch in Portuguese, Spanish or English.
Is the Full Audit meeting really free?
Yes. The on-site meeting carries no fee and no obligation. It is for getting to know the bar and agreeing objectives. We confirm availability and location; any travel cost is agreed beforehand.
Explore a revenue scenario
Explore a bar revenue scenario using the same guest base. Starting values are an editable example only.
Guests/day × bar usage × daily spend × operating days. Improved bar usage is capped at 100%.
Illustrative simulation only, not a forecast or guarantee. Revenue is not profit. Costs and investment are not deducted; seasonality, taxes and occupancy changes are not modelled. The annual figure assumes 12 months with the same number of operating days entered here.
Portugal & Spain / CHEERS EXPERIENCESStart by finding out
Start by finding out
what is going wrong in your bar.
Request the Mystery Guest Bar Audit for €990 + travel, excluding VAT, or a Full Audit meeting. Share your hotel, location and preferred dates.
Request a Full Audit meeting
An on-site meeting with no fee and no obligation, to get to know the bar and agree objectives. Subject to availability and location; any travel cost is agreed in advance. You then receive an itemised quote.
Request a Full Audit meeting